As you put your marketing strategy into action, analytics should be used to evaluate what’s working and what isn’t. If you haven’t already, implement Google Analytics to each page of your site to start collecting data or use the tools given by the hotel Brand.com site like on Marriott.com, Hilton.com, etc. Take the goals you set after your SWOT analysis and input them into Google Analytics or other reporting platforms.
From here, it tracks where your traffic and bookings are coming from. As you collect data over the course of the year, consider each source and the amount of your budget you have allocated to it. This will enable you to hone in on the areas with the highest ROIs while either removing or improving upon strategies that aren’t getting the results you are paying for.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.