Every hotel should input their essential information into a powerlisting tool. These tools, such as Yext and Moz Local Listings, are essential databases of information to assure your hotel is linked to accurately from sources across the web.
Adding information such as hotel hours, photos, and a hotel description to Yext will improve your authority across the web. This is because Yext will then push this information on to their network of third party listers. This helps optimize listings of your hotel on locations like Google My Business, Apple, Bing, Facebook, and many other places online that will reflect the information you want them to. This will frame your hotel as more legitimate by being found where guests may be looking and help search engines provide more authority for your information.
Powerlistings tools give you the ability to help control your hotel’s visibility online, and this impact will lead to higher search engine rankings, as Yext and Moz Local Listings will showcase that your hotel is legitimate and optimized online.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.