Before partnering with anyone, clearly outline and explain your goals and what you want out of your hotel’s website. A good agency will be able to explain their process of building hotel websites to meet these goals and have a strong understanding of booking channels.
From there, a constant stream of communication is crucial to work effectively with a creative team on your website. Set clear deadlines and communicate with all website stakeholders on a consistent basis. Regular check-ins will ensure your hotel’s site is going in the direction you want.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.