We’re excited to share that 97 Switch has once again been recognized in Clutch’s Global Awards—this time for Generative Engine Optimization (GEO). This honor marks the seventh consecutive year that Clutch has named us a top agency, a milestone that reflects the strength of our partnerships and the quality of our work.
"We’re incredibly honored that Clutch has recognized us as a top agency for seven consecutive years, and we’re especially proud to receive this year’s Global Award for Generative Engine Optimization. We’ve been fortunate to build strong partnerships that inspire us to continually raise the bar. This recognition reinforces our commitment to delivering high-level service while embracing cutting-edge technology to help our partners stay ahead in an ever-evolving digital landscape." - Jeremy Greenberg, Founder + Managing Director
Generative Engine Optimization represents a shift in how organizations are discovered in an AI-driven world. As AI-powered search and generative engines increasingly influence how people find information, GEO focuses on making brands visible, credible, and preferred within these systems. Our team has been at the forefront of these changes—developing strategies that help our partners stay competitive as technology continues to evolve.
We’re grateful to our partners for trusting us to support their brands, and we look forward to continuing to innovate together.
If you’re interested in exploring how Generative Engine Optimization can help your organization, we’d love to talk. Connect With Us Today!
Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of improving how a brand, business, or piece of content appears within AI-powered search systems such as ChatGPT, Gemini, and other generative engines. Instead of focusing only on traditional search engines, GEO helps ensure that information about a brand is accurate, authoritative, and favored by AI models during answer generation.
Why is Generative Engine Optimization important?
As more people rely on AI search tools to find information and make decisions, brands need to show up accurately and consistently in these systems. GEO helps organizations stay visible, credible, and competitive in an evolving digital landscape where traditional SEO alone is no longer enough.
Why did 97 Switch win a Clutch Global Award for GEO?
Clutch recognized 97 Switch for its advanced work in helping partners optimize their digital presence for AI-driven search. Our team has embraced emerging technologies and developed strategies that position our partners to succeed as generative engines reshape how people discover information online.
How long has 97 Switch been recognized by Clutch?
Clutch has honored 97 Switch as a top agency for seven consecutive years. This ongoing recognition highlights the strength of our partnerships and our consistent commitment to delivering high-quality digital work.
How does 97 Switch help partners stay ahead in an AI-driven landscape?
We combine strategic thinking, creative execution, and emerging technologies—including GEO—to help partners stay ahead of industry changes. Our team continuously refines our methods to ensure partners remain competitive as digital trends evolve.
How can my organization benefit from GEO?
GEO can help your brand appear more reliably and favorably in AI-generated answers. This can increase visibility, trust, and awareness, especially as consumers turn to generative engines for research and decision-making. If you want to explore how GEO can support your business, our team would be happy to help.
