You provide the idea, we bring the energy.
97 Switch is an award-winning digital marketing and website agency based in Chicago and Portland. We help businesses grow through website strategy, web design, website development, SEO, AEO, content marketing, branding, and digital marketing strategy and much more.
Our team works as an extension of your team, combining strategic thinking, creative execution, and reliable communication to improve your digital presence and support measurable growth.
Digital marketing changes quickly, so our team continuously evaluates emerging platforms, search behavior, website technologies, and automation opportunities.
Our work incorporates modern website development, search engine optimization, answer engine optimization, content strategy, automated marketing, and evolving digital best practices.
Our team combines original thinking with dependable execution.
We create digital experiences tailored to each client while respecting timelines, budgets, operational requirements, and business goals. The result is work that is distinctive, practical, and built to perform.
"We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job."
“Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”
"Working with 97 Switch has been a great experience. They are creative and extremely responsive to the ever changing needs of my business. Their ideas always bring revenue and their customer support is top notch."
“97 Switch delivers on budget and on time. In fact, they’ve been able to get many things done early. The team is also very open to input and collaboration, so they have a lot of flexibility.”
"97 Switch serves as a valuable member in developing strategies and marketing content that produces results. Their expertise, adherence to deadlines, and constant communication stand out."
“97 Switch has been a breath of fresh air for my organization. They are professionals in their field, but modest enough to listen to our concerns and address them. They’re good about keeping an open mind.”
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“97 Switch is incredibly creative, and they give you a lot of different options to look at. It really makes you feel like you are a part of the process.”
“97 Switch gave honest feedback, and when they didn’t think we should invest in a task, they gave us alternate ideas rather than forcing us to do something.”
“Because of 97 Switch’s help, our marketing efforts have been very successful. We can gauge where our traffic is coming from, and their team helps us find areas for improvement.”
FAQ's
97 Switch offers different website engagement models. Businesses can choose an ownership structure in which the website is transferred after completion and payment, or an ongoing partnership model that combines the website with hosting, maintenance, updates, and long-term support. Your proposal will clearly outline the ownership terms before work begins.
Website pricing depends on the scope, complexity, services required, and the type of ongoing support a business needs. 97 Switch offers different engagement structures for businesses that want an ongoing website partnership as well as businesses that prefer to purchase and own the completed website. We recommend speaking with our team for pricing based on your specific goals.
Yes. Our ongoing website service plans can include regular content updates such as copy changes, image replacements, new sections, promotions, banners, and other improvements within the existing website structure. We can also help plan larger enhancements as the business evolves.
Yes. 97 Switch offers ongoing website hosting and maintenance options that can include uptime monitoring, SSL and security maintenance, error monitoring, CMS access, website updates, analytics, performance reporting, search optimization, and strategic recommendations.
Yes. 97 Switch websites are built to be fully responsive across desktop, tablet, and mobile devices. Mobile usability, page speed, readability, navigation, and conversion paths are considered throughout the design and development process.
Website projects can include copywriting support. We help organize and refine website messaging so visitors can quickly understand what a business does, who it serves, why it is different, and what action they should take next. Content is also structured with search engines and AI answer engines in mind.
Depending on the website and technology, yes. We can support website improvements such as new landing pages, design updates, conversion improvements, content updates, SEO improvements, analytics setup, campaign pages, and other enhancements. If the existing platform significantly limits performance or growth, we may recommend a larger redesign.
Yes. Many of our website projects involve replacing or significantly improving an existing website. We first evaluate what is currently working, where users are experiencing friction, how the website performs in search, and whether the current structure supports the business’s goals. We then create a new experience based on those findings.
A typical website engagement includes onboarding, a website and digital marketing audit, user-experience research, sitemap and wireframe planning, custom website design and development, responsive optimization, SEO and AEO setup, analytics, CMS configuration, lead-capture forms, copywriting support, domain and launch assistance, hosting options, and project management.
A typical custom website project takes approximately 100–120 days from onboarding through launch. The exact timeline depends on the size and complexity of the website, required integrations, content needs, feedback cycles, and how quickly project materials and approvals are provided.
Start by contacting 97 Switch and telling us about your business, current digital presence, goals, and the challenges you are trying to solve. Our team will determine which combination of website, branding, digital marketing, strategy, or creative services best fits your needs and outline a recommended scope of work.
Yes. Ongoing partnerships can include a dedicated account manager who coordinates communication, priorities, strategy, reporting, and work across the 97 Switch team.
Success depends on the goals of the engagement. We work with clients to identify meaningful KPIs and use website analytics, advertising data, conversion tracking, user-behavior tools, and performance reporting to evaluate results. Metrics may include qualified leads, conversions, revenue, bookings, traffic quality, engagement, occupancy, or other business-specific outcomes.
Yes. Many clients use 97 Switch as an ongoing strategic and creative partner. Depending on the engagement, our team can support strategy, account management, website updates, campaign planning, design, advertising, reporting, email marketing, content, and other digital initiatives.
Yes. 97 Switch works with both business-to-business and business-to-consumer organizations. The strategy changes based on how customers research, evaluate, and purchase, but the goal remains the same: create a clearer digital experience that connects the right audience with the right message.
97 Switch combines strategy, creative, technology, and ongoing account management rather than treating them as disconnected services. Our team focuses on understanding the business first, establishing clear goals, and then creating digital work that supports those goals. We also place a strong emphasis on long-term partnerships, communication, and measurable performance.
97 Switch works with organizations across a range of industries, including hospitality, restaurants, real estate, professional services, technology, associations, consumer brands, and growing businesses. Rather than relying on one standard approach, we build strategies around each organization’s customers, goals, market, and digital needs.
97 Switch has been helping businesses improve their digital presence since 2013. Many of our client relationships extend across multiple years and include websites, digital marketing, creative services, and ongoing strategy.
97 Switch has teams in Chicago, Illinois and Portland, Oregon and works with businesses across the United States. Our team can collaborate remotely with clients regardless of location.
97 Switch is a digital marketing agency specializing in web design, branding, digital strategy, creative services, and ongoing marketing support. We combine strategy, design, technology, and data to help businesses improve how they present themselves and perform online.
Yes. 97 Switch works with businesses on ongoing creative and marketing initiatives including digital campaigns, advertising creative, email marketing, social media content, illustrations, motion graphics, website design, A/B testing, landing pages, presentations, sales materials, banners, flyers, and other brand assets.
Yes. Branding and website development can be completed as one integrated project. This allows the visual identity, messaging, user experience, and digital strategy to be developed together so the finished website feels consistent and intentional.
Yes. Our branding services can include brand strategy, positioning, messaging, tone of voice, logo design, color palettes, typography, imagery direction, photography guidelines, and brand standards. We can create a new brand from the ground up or evolve an existing identity.
Yes. 97 Switch can plan, build, manage, and optimize paid digital advertising campaigns, including Google Ads and Meta advertising. Our approach connects campaign strategy, targeting, creative, landing-page experience, conversion tracking, and performance reporting.
Yes. In addition to traditional SEO, 97 Switch incorporates Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This includes creating clear, structured content, implementing relevant schema, improving page context, and organizing information so search engines and AI platforms can more easily understand, cite, and surface a business.
Yes. SEO is incorporated into our website and digital marketing work. We optimize website structure, metadata, page content, internal linking, image alt text, technical setup, and other elements that help search engines understand and rank a website.
97 Switch primarily builds custom websites in Webflow. Webflow allows our team to create responsive, high-performance websites while giving businesses a flexible content management system for ongoing updates. Depending on the project, we can also work with other technologies and integrations when the business requires them.
Yes. 97 Switch designs and develops custom websites based on each business’s goals, audience, brand, and conversion needs. Website projects can include digital strategy, UX research, sitemap planning, wireframes, custom design, development, copywriting support, CMS setup, lead-generation forms, analytics, SEO, AEO, GEO, accessibility best practices, hosting, and ongoing maintenance.
97 Switch is a digital marketing agency that provides website design and development, branding, digital strategy, paid advertising, email marketing, social media support, creative services, and ongoing website management. We build integrated digital experiences designed to help businesses strengthen their brand, reach the right audiences, and generate measurable results.