Working with a creative team will yield the best results for creating a strong hotel website. However, be selective when hiring web developers and designers. When going through options, consider the following before spending any money on professional help.
Take a look at an agency’s previous work. Not only should the websites they’ve designed impress you, but they should also have a creative style that you can envision fitting with your hotel. Also consider the functionality of websites they’ve made. Put yourself in the perspective of a lead: how easy is it to book a room? How well does the agency sell their clients’ experience? Does the website make the hotel look appealing?
You can also look up past reviews and awards from agencies and contact their partners for their opinions. This will give you a better idea of how well a creative team is able to serve their partners and alert you to red flags if there are any.
Lastly, consider how much experience an agency has in the hospitality industry. From trying to gain direct bookings and competing with OTAs to an effective blog experience, there are many aspects of hotel websites that are unique from other businesses. Seek a team that’s helped hotels succeed in the past and knows what they’re doing.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.