Used correctly, paid ads can boost the bookings to your hotel by targeting the correct audience and getting them to follow effective calls to action. There are a number of places conversion-driven ads can be placed across the web.
One of the main outlets for conversion-driven ads is direct media. This includes Google Ads, TripAdvisor, Kayak, and Trivago. These channels can deliver your hotel to the people who are looking for it. For example, Google Hotel Ads will expand your reach by showing your listings in search results, maps, and other outlets across Google.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.