With the right strategies and help from an agency, planning out your hotel’s social media doesn’t need to be time consuming. Follow these instructions to get your social media accounts on the right track and keep them engaging.
Plan out posts in advance
Find a social media management platform, such as Hootsuite, that enables you to plan out posts in advance across Instagram, Facebook, Twitter, and your other channels. Once you’ve determined your posting frequency, you can meet it by generating new post ideas at the beginning of each month.
When planning posts in advance, keep in mind upcoming holidays and current events. Craft posts around these and don’t be afraid to break your schedule. For example, if you typically post on Monday, Wednesday, and Friday, but your hotel is doing a big fundraiser on a Saturday morning, don’t hesitate to post pictures immediately. When planning out the next month of social media content, list out any holidays that you feel the need to address and make posts that are relevant to them.
Consider your audiences preferences
Your audiences’ preferences should be at the forefront of your mind when creating social media content. Consider the typical guest at your hotel–think about their age, their interests, and the types of posts they would engage with. A budget ski lodge in Colorado’s social media presence should differ from a five-star hotel in New York City.
Considering your audience’s interest will make connecting with them easier. Polls, stories, and pictures should revolve around what people come to your hotel for–whether it’s the food scene nearby, the outdoor availability, or the luxury experience. Give your buyer persona what they want to see.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.