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Buyer expectations are shifting fast, and brands will grow in 2026 by uniting design, data, and AI into a Growth Engine that builds trust and visibility.

97 Switch has been honored as a Top Company for Generative Engine Optimization, celebrating our leadership in helping brands stay visible in an AI-driven world.

Your website still needs to connect with people — but it also needs to speak the language of AI. Schema, llms.txt, and other tactics can help your website stand out.