Digital Strategy That Drives Measurable Business Growth
97 Switch helps businesses grow through strategic websites, stronger brands, smarter search visibility, and connected digital marketing. With offices in Chicago and Portland, we partner with organizations nationwide to create digital experiences that increase visibility, generate qualified leads, and drive measurable business growth.
Trusted Since 2013 • Award-Winning Agency • Chicago & Portland • Partners Nationwide
A Plug-In Digital Partner That Powers ⚡️ Sustainable Growth
We become an extension of your team, bringing together your website, brand, SEO, AI search optimization, and ongoing marketing into one connected strategy. The result is measurable growth instead of disconnected tactics.
Award-Winning Digital Marketing Agency
One Strategic Partner for Every Stage of Your Growth
Web Design & Development
Custom Websites Designed to Grow Your Business
We design and develop custom websites that combine exceptional user experience, technical SEO, AI search optimization, and high-performance development to help your business attract qualified visitors, convert more leads, and support long-term growth.
- Custom Website Design
- Webflow Development
- WordPress Migration
- Technical SEO & AI Search Optimization
Branding & Creative
Brands That Build Trust and Drive Growth
We create strategic brand identities, messaging, and creative assets that differentiate your business, strengthen customer connections, and support every stage of your marketing.
- Brand Strategy & Identity
- Graphic Design
- Motion Graphics
- Print & Marketing Collateral
Marketing
Digital Marketing That Turns Visibility Into Growth
From SEO, AI search optimization, and content marketing to email automation and paid advertising, we create integrated campaigns that increase visibility, attract qualified leads, and deliver measurable business growth backed by data.
- AI Optimization
- Email Marketing & Automations
- Search & Social Ads
- Web Design
- Content Writing
Strategy & Consulting
Digital Strategy That Turns Vision Into Measurable Growth
Great marketing starts with the right strategy. We help businesses align their goals, marketing, technology, and operations through strategic planning, KPI development, AI automation, and ongoing consulting—creating a roadmap for sustainable, measurable growth.
- Growth Strategy & KPI Planning
- AI Automation & Process Optimization
- Fractional Marketing Leadership
- Digital Transformation Consulting
Where Strategy Meets Results
Hotel EMC2, Autograph Collection
Supported the launch and long-term growth of Hotel EMC2, Autograph Collection with strategic web design, digital marketing, branding, and ongoing consulting, helping the property navigate opening, pandemic recovery, and continued success.
SideGigster
Developed a new brand, website, and digital marketing strategy that generated 2,000+ qualified leads in the first 90 days while establishing a scalable affiliate growth platform.
theWit - A Hilton Hotel
More than a decade of strategic web design, SEO, and digital marketing supporting one of Chicago's premier Hilton hotels, rooftop venues, restaurants, and spa.
Smash Virtual
Created a bold new brand identity and cinematic website that positioned Chicago's first virtual production studio for growth in a competitive emerging industry.
Since 2013, we've challenged the ordinary to help businesses grow through strategy, creativity, and measurable digital results.
Infinitely Curious
Digital marketing never stands still, and neither do we. We continuously explore emerging technologies, evolving search trends, AI-powered marketing, and creative ideas to help our partners stay ahead of the competition.
Bespoke Ideas
No two businesses are the same, so neither are our solutions. Every website, brand, and marketing strategy is tailored to your goals, audience, and growth opportunities, never built from a template.
Measurable Growth
Success should be measurable. We define meaningful KPIs, monitor performance, and continually refine strategies based on data, helping you understand what's working and where new opportunities exist.
Transparency & Reliability
Strong partnerships are built on trust. We communicate openly, provide honest recommendations, and act as responsible stewards of your time and investment, we are always focused on delivering long-term value.


















