Paid ads strategies can go beyond searches for hotel rooms. Consider the other outlets your hotel offers. Restaurants, bars, spas, and private event rooms can be promoted through paid advertising as well and often lead to high returns.
For example, if you have a private event venue suitable for weddings, you could target wedding/bride related searches. These leads can be very worthwhile. A single conversion for a large private event could lead to hundreds of people booking rooms at your hotel and also for the private event itself is a very profitable event for hotels because it is guaranteed relative to public facing days that the property may have otherwise. A similar strategy can be utilized for restaurants and bars. Again, consider the persona that’s being targeted and create separate campaigns to boost revenue to these outlets.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.