Northern Lakes Mortgage
New brand and mobile-first website help establish trust and transparency for mortgage company
Impact Highlights
At a glance
Overview
Northern Lakes Mortgage is a consumer-direct mortgage company that helps people make smarter mortgage decisions over text. Speed and customer service are central to the business, and its website needed to work the same way.
The Challenge
Northern Lakes needed a new website that connected several third-party services and looked the part. In mortgages, a cheap-looking site costs trust, and the founder wanted visitors to see a company that was legitimate, fast and easy to talk to.
Our Approach
An approachable, professional brand
Word clouds, mood boards and custom type led to a friendly but credible identity. We developed three concepts at once so the team could compare directions side by side.
A site built around chat
The mobile-responsive site centers on the chat feature and real conversations, and every page funnels visitors toward the application form.
Seamless integrations
We connected Apple Business Chat, RCS messaging and Experian, among others, for a smoother experience from first click to application.
