theWit - A Hilton Hotel
Over 10 years of web design and digital marketing for downtown Chicago hotel, rooftop, restaurant, and spa
Brief
theWit - A Hilton Hotel is a Four Diamond, multi-sensory hotel, featuring striking design and stunning views, located in downtown Chicago. theWit has partnered with 97 Switch for a variety of digital marketing and website opportunities. In 2019, they came to us to elevate their website to better convey the spirit of their space and to bring their marketing up to modern standards that showcased the unique hotel. We did this by leaning into large vertical images that show the unique details of the hotel so that the digital user experience is similar to what someone would have on property.
97 Switch has worked with theWit for over 10 years across all of their businesses, including Spa@theWit, State and Lake Chicago Tavern, and ROOF at theWit. We have created websites for each part of the hotel, a variety of email marketing campaigns, digital ads, and ongoing website and online listing updates.
Services
Hospitality
2014 - Present
A digital portal into theWit's stunning views and full-service amenities
97 Switch created a web experience that virtually transports visitors to the hotel through mesmerizing photography. The website uses minimalist design theory to present users with a simple way of navigating various parts of the hotel by referencing the verticality of the downtown hotel with large vertical images that are reminiscent of what a visitor would find while being on or near the hotel.
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Full service digital marketing
97 Switch has done a variety of marketing services for theWit, including email campaigns, SEO, and online listing management. With the help of our digital marketing services, theWit has 3,200+ Private Event leads and 194,000+ reservation booking widget uses all time.
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“Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”