444 Social
Launched luxury apartments community to 100% occupancy with a variety of digital marketing successes
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Brief
444 Social came to us with the goal of launching their new luxury 300+ unit apartment community to 95% occupancy within months of being opened. 97 Switch implemented a variety of marketing strategies, including Google Ads, Meta Ads, Zillow Ads, Content Marketing, Email Marketing, Blogs, and Social Media.
Through this variety of efforts, 444 Social achieved 100% occupancy with 12 month leases and short term furnished apartments. 97 Switch has supported the property for 7+ years, and today it continues to have high occupancy levels.
Services
Paid Search & Social
97 Switch developed ads with targeted language to bring in ideal occupants for 444 Social. The ad strategy was able to keep a low cost to conversion and help the apartment complex launch with success. Our marketing team implemented Google Ads, Meta ads, & Zillow Ads alongside organic efforts to drive interest, leading to 100% occupancy post-launch.
Social Media Marketing
We focused on engaging content marketing for social media, which helped build their resident community online by featuring residents (and their pets) in social media posts and blogs.
Because of 97 Switch’s help, our marketing efforts have been very successful. We can gauge where our traffic is coming from, and their team helps us find areas for improvement.
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