Smash Virtual
Rebranding and cinematic website for Chicago's first Virtual Production studio
Impact Highlights
At a glance
Overview
Smash Virtual is a Chicago production studio that uses LED stages and screens to make highly imaginative films faster and more efficiently. As the city's first virtual production studio, it needed a brand and website as striking as its work.
The Challenge
Virtual production was a new and fast-moving industry, and Smash Virtual had to explain what it does and stand out from day one. It needed a brand and online presence that showcased its studio, services and clients, and captivated audiences.
Our Approach
A brand as bold as the technology
An angular, slightly edgy wordmark signals the new kid on the block, and the icon mirrors the studio's LED screens with animated imagery inside.
A cinematic website
Panel-like sliders echo the studio's giant LED walls, a custom loader greets visitors, and a perspective screen puts the highlight reel front and center.
Built to grow
SEO and ongoing website support keep the site current as the studio's portfolio and client list grow.
