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MassVR
VR gaming business used digital marketing to increase awareness of their immersive virtual world.
Visit Website MassVR is a free-roam virtual reality gaming experience. Using the latest technology, players could traverse a 16,000 square foot arena and compete with each other in the virtual world. In order to showcase their immersive experience, MassVR reached out to 97 Switch to create a digital marketing strategy that would best increase their brand awareness.
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Website Design
Refreshed website through a redesign that included SEO and optimized conversions.
256%
Increase in Website Users
131%
Increase in Organic Keywords
988%
Increase in Page Views
219%
Increase in Organic Search Traffic
76%
Decrease in Bounce Rate
53%
Increase in Average Session Durations
Digital Strategy
![a folded brochure with a picture of a man holding](https://cdn.prod.website-files.com/629906553332211decc3a173/64665ec2fda06ab503051781_Laptop_02.png)
Digital Ad Campaign
Used ad campaigns that featured action-packed videos of real people and Facebook Lookalike Audience to effectively target the correct audience.
5.58%
MassVR Conversion Rate
3%
Average Conversion Rate
Social Media
Integrated promotions and gameplay footage to dramatically increase social reach.
331.62%
Increase in Instagram Followers
552.24%
Increase in Facebook Followers
Over 9 Million
Total users reached
![a series of advertising brochures with a variety of images](https://cdn.prod.website-files.com/629906553332211decc3a173/64665ec3851ca183251086b2_top%20scene%2001.png)
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![MassVR Case Study | 97 Switch](https://cdn.prod.website-files.com/629906553332211decc3a173/6452cbd4af3734e4c1ddb14b_MassVR.webp)
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![a phone with a picture of a robot on it](https://cdn.prod.website-files.com/629906553332211decc3a173/645d32aa23a60d37b388aa32_MassVR-Phones.webp)
![a brochure with a picture of a person on it](https://cdn.prod.website-files.com/629906553332211decc3a173/645d32797b3b815ec36cff43_MassVR-Laptops.webp)