MassVR
VR gaming business used updated website and digital marketing initiatives to increase awareness of their immersive virtual world
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Brief
MassVR is a free-roam virtual reality gaming experience. Using the latest technology, players could traverse a 16,000 square foot arena and compete with each other in the virtual world. In order to showcase their immersive experience, MassVR reached out to 97 Switch to create a digital marketing strategy that would best increase their brand awareness.
We developed a cohesive strategy for their website and social media presence centered on their VR experience. By introducing new social media platforms and optimizing content on existing platforms we were able to increase brand awareness and engagement. We were also able to emphasize MassVR’s unique branding and implement SEO strategies to further advance website conversion rates and overall web reach.
Through market research we were able to create and continually optimize targeted methods for their ever-evolving digital advertising strategy to increase audience engagement. The digital strategies we implemented greatly increased MassVR’s brand presence and awareness.
Services
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Digital Ad Campaign
Used ad campaigns that featured action-packed videos of real people and Facebook Lookalike Audience to effectively target the correct audience. The ad campaign received a 5.58% Conversion Rate vs the industry average 3% Conversion Rate.
Massive Social Media Results
97 Switch integrated promotions and gameplay footage to dramatically increase social reach. This led to a 331% increase in Instagram Followers, 552.24% Increase in Facebook Followers and over 9 Million total users reached.
Website
We refreshed MassVR's website through a redesign that promoted video of high-energy gameplay. The focus was on highlighting full-screen video to surprise site visitors right out of the gate. Our redesign also prioritized SEO and optimized conversions, which led to high capacity bookings.
256% Increase in Website Users
131% Increase in Organic Keywords
988% Increase in Page Views
219% Increase in Organic Search Traffic
76% Decrease in Bounce Rate
53% Increase in Average Session Durations
“97 Switch has been a breath of fresh air for my organization. They are professionals in their field, but modest enough to listen to our concerns and address them. They’re good about keeping an open mind.”
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