Mobile Doorman
B2B real estate software company revamps digital marketing initiatives and strategy leading to acquisition in 2021
Impact Highlights
At a glance
Overview
Mobile Doorman builds custom resident apps that connect residents with their property managers. With a one-person marketing team, the company brought in 97 Switch to add strategy, bandwidth and expertise.
The Challenge
Mobile Doorman had a strong product but only one person in marketing. It needed the capacity to turn that product into a steady flow of inbound leads, and a clear way to measure what was working.
Our Approach
Paid ads across Google, Meta and LinkedIn
We launched ads, extensions and audience personas, backed by a dedicated landing page that strengthened the overall ad strategy.
Email marketing
Refreshed campaigns grew the contact list and kept users informed about new features, industry news and upcoming events.
Strategy and reporting
Weekly reports and regular strategy sessions tracked traffic, bounce rate, cost per click, cost per acquisition and qualified leads, so both teams could keep improving.
"97 Switch serves as a valuable member in developing strategies and marketing content that produces results. Their expertise, adherence to deadlines, and constant communication stand out."