Mobile Doorman
B2B real estate software company revamps digital marketing initiatives and strategy leading to acquisition in 2021
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Brief
Mobile Doorman is a mobile real estate software company that provides an app for residents to connect with property operators. Mobile Doorman’s great solution to a common problem needed a strong digital marketing strategy.
97 Switch increased lead generation by creating content for Google, Meta, and LinkedIn Ads. Email marketing was also a key part of our digital marketing efforts, allowing Mobile Doorman to connect with users about new features, industry news, and upcoming events.
After the new surge in advertising content, Mobile Doorman needed a way to track the progress and growth of their marketing efforts. We set up analytics and reported on momentum gained each week and provided ongoing strategy sessions with both of our teams to improve initiatives. It also led to them expanding their marketing team in order to continue initial efforts.
Services
Email Marketing
97 Switch bolstered Mobile Doorman's contact list and email marketing outreach with refreshed campaigns, leading to increased user engagement and expansion of in-house marketing team.
Strategy & Reporting
Conducted regular meetings & delivered analytics reports on website traffic, bounce rate, cost-per-click, cost-per-aquisition, and qualified leads.
Digital Ads
97 Switch deployed various ads, extensions, and personas. A landing page was also developed to strengthen overall ad strategy. These marketing efforts led to a 41% Increase in Site User Traffic with 50+ Leads Generated. Ultimately these results led to Mobile Doorman being acquired by Zego in 2021.
97 Switch serves as a valuable member in developing strategies and marketing content that produces results. Their expertise, adherence to deadlines, and constant communication stand out.
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