User-focused design is the essential compass that directs your audience through your website.

User Experience (UX) Design

We specialize in crafting seamless digital journeys through expert UX design. By meticulously understanding user behaviors and preferences, we strive to create interfaces that captivate, engage, and drive meaningful interactions, resulting in enhanced satisfaction and conversion rates.

User Interface (UI) Design

Elevating brand aesthetics and user engagement is what we provide each partner in our UI designs. Our UI expertise lies in translating your brand identity into visually striking interfaces that deliver intuitive navigation and a compelling user experience, fostering lasting connections.

Accessing Accessibility 

At 97 Switch, we are committed to promoting inclusivity by seamlessly integrating accessibility features into digital experiences. Through our expertise in universal design principles and Web Accessibility Standards, we ensure that our partners digital platforms are user-friendly and accessible to everyone, fostering diversity and usability, as well as staying in line with legal responsibilities to our partners.

Usability Testing

With a focus on universal design principles, our usability testing ensures that websites and digital platforms are usable and navigable for all individuals, regardless of ability, promoting equal access and user satisfaction. We do so by conducting usability tests to gather feedback on the user experience from real users, identifying pain points, navigation issues, and opportunities for enhancement, iterating on designs based on user feedback to improve overall usability.



Q: What is UX/UI design, and why is it important?

A: UX (User Experience) design focuses on enhancing user satisfaction by improving the usability, accessibility, and overall interaction with a digital product. UI (User Interface) design deals with the visual elements and layout that users interact with. These design aspects are crucial for digital marketing as they directly impact user engagement, conversion rates, and the overall perception of your brand.

Q: How does UX/UI design contribute to better website performance?

A: UX/UI design ensures that your website is easy to navigate, visually appealing, and provides a seamless user experience. This leads to lower bounce rates, longer time spent on site, and ultimately higher conversion rates, positively impacting your website's performance.

Q: What steps are involved in the UX/UI design process?

A: The process typically involves user research, wireframing, prototyping, iterative design, usability testing, and final implementation. It's a cyclical process that focuses on continuous improvement based on feedback and data analysis.

Q: How does accessibility factor into UX/UI design?

A: Accessibility ensures that your digital presence is usable by individuals with differing abilities. This includes considerations for screen readers, keyboard navigation, color contrast, and other elements that make the experience inclusive to all users.

Q: Can you explain the connection between branding and UI design?

A: UI design incorporates visual branding elements such as colors, typography, logos, and imagery to create a consistent and recognizable brand identity. This ensures that users have a cohesive experience that aligns with your brand's values and personality.

Look ma, we're famous!

View Awards

Ready to flip the switch?

Let's talk