ROOF on theWit
Revamped website experience and ongoing digital support for an internationally acclaimed rooftop bar and nightlife destination in downtown Chicago
Impact Highlights
Overview
ROOF on theWit is an iconic rooftop 27 stories above Chicago's Loop, recognized as Hotel Bar of the Year and one of the Top 3 Rooftop Bars in the World. 97 Switch has supported ROOF since 2016 with a website that evolves with its events, menus and private parties.
The Challenge
ROOF's reputation is built on atmosphere, nightlife and constant programming, and a static site couldn't keep up. It needed a website that captured the energy of the space, stayed current with weekly events and menus, and moved guests quickly from inspiration to booking.
Our Approach
Experience-first design
Full-screen photography and video echo the skyline views, and a clear visual hierarchy guides visitors from the wow moment to practical next steps.
Always-current events and menus
A flexible content structure lets the site keep up with DJ nights, seasonal menus and special events without breaking the design.
Clear paths to booking
Accolades up front build credibility, and simple routes to tables, private events and house rules take guests straight from interest to reservation.
“Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”