Aeon Apartments
Increased Resident Leads by 267% Through an Integrated Digital Marketing Strategy
Impact Highlights
At a glance
Overview
Aeon Apartments is a brand-new multifamily community in Vancouver, Washington, managed by Marathon Management. Aeon partnered with 97 Switch during a key summer leasing period to turn online visibility into signed leases.
The Challenge
As a new building, Aeon had plenty of units to fill and little search presence. The goal was simple: rent as many apartments as possible. That meant reaching renters already searching in the area and turning their interest into qualified inquiries.
Our Approach
Driving more qualified traffic
Paid search campaigns, SEO improvements and website optimizations put Aeon in front of prospective residents actively searching for apartments nearby.
Turning traffic into leads
Website enhancements, targeted advertising and ongoing campaign optimization improved conversion opportunities at every step, from first search to inquiry.
Working as one team
We reviewed performance data regularly with Aeon's leasing team and aligned campaigns to leasing goals, so we could adapt quickly throughout the summer.
"We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job."