Aeon Apartments
Increased Resident Leads by 267% Through an Integrated Digital Marketing Strategy
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Brief
Aeon Apartments partnered with 97 Switch to strengthen its digital marketing performance during a key leasing period. The goal was to increase qualified resident leads, drive more traffic to the website, and improve overall marketing effectiveness across multiple channels.
To accomplish this, 97 Switch worked closely with the Aeon team to develop and execute a comprehensive marketing strategy that included website enhancements, search engine optimization (SEO), paid search advertising, social media marketing, and ongoing performance analysis.
Services
Driving More Qualified Traffic
97 Switch implemented a coordinated digital marketing strategy focused on increasing visibility among prospective residents actively searching for apartments. Through paid search campaigns, SEO improvements, and website optimizations, Aeon Apartments experienced a 60.26% increase in overall website traffic within three months, creating a larger pool of prospective renters entering the leasing funnel.
Turning Traffic Into Leads
Beyond generating awareness, the strategy focused on improving conversion opportunities throughout the customer journey. Website enhancements, targeted advertising, and ongoing campaign optimization contributed to a 267% increase in resident leads, helping Aeon capture significantly more inquiries during a highly competitive leasing season.
Collaborative Partnership
A key component of the engagement was close collaboration between the 97 Switch and Aeon teams. By aligning marketing efforts with leasing goals and regularly reviewing performance data, both teams were able to quickly adapt campaigns and maximize results throughout the summer.
"We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job."
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