Aeon Apartments
Increased Resident Leads by 267% Through an Integrated Digital Marketing Strategy
Brief
Aeon Apartments partnered with 97 Switch to strengthen its digital marketing performance during a key leasing period. The goal was to increase qualified resident leads, drive more traffic to the website, and improve overall marketing effectiveness across multiple channels.
To accomplish this, 97 Switch worked closely with the Aeon team to develop and execute a comprehensive marketing strategy that included website enhancements, search engine optimization (SEO), paid search advertising, social media marketing, and ongoing performance analysis.
Services
Real Estate
2024
Driving More Qualified Traffic
97 Switch implemented a coordinated digital marketing strategy focused on increasing visibility among prospective residents actively searching for apartments. Through paid search campaigns, SEO improvements, and website optimizations, Aeon Apartments experienced a 60.26% increase in overall website traffic within three months, creating a larger pool of prospective renters entering the leasing funnel.
Turning Traffic Into Leads
Beyond generating awareness, the strategy focused on improving conversion opportunities throughout the customer journey. Website enhancements, targeted advertising, and ongoing campaign optimization contributed to a 267% increase in resident leads, helping Aeon capture significantly more inquiries during a highly competitive leasing season.
"We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job."