Digital Marketing Manager
About 97 Switch
97 Switch is a Chicago and Portland based agency focused on Digital Strategy, Marketing, and Design.
We drive customers to your website by beautifully telling your digital story to the right people at the right time. We have been recognized as a Top Digital Marketing Agency by Clutch, UpCity and The Manifest. We take great pride in our relationships and we operate with the understanding that it’s all about being good to others in everything we do.
Who we are looking for
We are looking to accelerate our growth and are looking to add the right person to grow our team. We offer a fast paced, friendly environment where communication is at the heart of everything that we do. We are infinitely curious and always looking to improve, so we love to hear unique ideas and perspectives.
The Digital Marketing Manager will be responsible for initiating effective digital marketing campaigns and transforming business and growth goals into successful digital efforts. The ideal candidate is detail-oriented, with demonstrated experience developing data-driven strategies, creating and optimizing online campaigns, and copywriting. A keen understanding of the needs and nuances of the consumer market and a growth mindset is a must.
Responsibilties
- Manage the implementation and performance of digital ad campaigns for different partners, ensuring execution that brings a strong return on investments
- Expert knowledge of Facebook Ad and Google Ad Manager to serve as a primary liaison and support for our partners, provide recommendations for full optimization of all campaigns
- Track and report on organic and paid search performance across marketing channels and against direct and indirect competitors
- Source and manage long-term social media calendars for a variety of partners, ensuring content aligns with devised marketing strategies
- Research, write and edit several blogs per month for a variety of partners across a variety of fields, including hospitality, commerce, service and real estate
- Serve as a contact for partners, maintaining clear channels of communication and regularly providing reporting and strategy updates during partner meetings
- Act as a the internal subject matter expert for display and programmatic ad management; establish best practices and policies for all aspects of campaign execution; identify workflow improvement opportunities
- Strong creative and analytical skills and the ability to create engaging content in response to performance data analytics (ROI and KPIs)
- Evaluate the needs of the consumer market – understand how and where to acquire knowledge about consumer trends and demands so as to ensure client satisfaction and results
- Ensure that we are constantly experimenting with and optimizing marketing campaigns to drive quality leads and meet or exceed our revenue targets
- Work with various content formats such as blogs, video and photo
- Identify and present new opportunities for revenue generation
- Support the overall performance of the partner’s websites and maximize revenue through ad delivery
- Maintain clear and effective communication between our partners and the team
Desired Skills and Qualifications
- Must possess 1-5 years of digital experience
- Expertise with Google Analytics, Facebook Ads and Google Ad Manager or other ad servers a must
- Demonstrated experience in advertising optimization – targeting ads, tracking, improving click-through rates, reporting on conversion
- Strong written and verbal communications a must
- A keen understanding of the needs and nuances of the consumer market and a growth mindset is a must.
- Management experience of several partners accounts and an internal team simultaneously
- The ability to self-prioritize tasks
- Proficient in Google Suite, Excel, Clickup, and Adobe Suite beneficial
What we offer
- Competitive salary, and bonus structure, based on value to the company
- Robust health, dental and vision plans
- Ongoing professional development and training
- Fun and energetic environment
- Remote work currently, would prefer someone in Portland or Chicagoland area to be able to meet in person as needed
How to Apply
To apply, email [email protected] with
Digital Marketing Manager
in the subject and provide your resume, cover letter and 2-3 work samples or link to portfolio.
Employment
This job description in no way states or implies that these are the only duties to be assigned to an employee in this position. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. This job description does not constitute an employment agreement between the employer and employee, and is subject to change by the employer as the organizational needs and requirements of the job change.
97 Switch is an Equal Employment Opportunity. We do not discriminate based upon race, religion, color, national origin, gender, pregnancy (including childbirth, lactation, or related medical conditions), sexual orientation, gender identity or expression, age, military and veteran status, disability (physical or mental), or any other applicable legally protected characteristics. 97 Switch believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool based on qualifications, merit, and business needs.